The Power of Branding with Tony Sinanis and Joe Sanfelippo

Tony Sinanis and Joe Sanfelippo

tonyTony Sinanis, principal and “lead learner” at Cantiague Elementary School in Jericho, was selected as the 2014 New York State Elementary Principal of the Year by the School Administrators Association of New York State (SAANYS) and the National Association of Elementary School Principals (NAESP). 




698820_author_photo Dr. Joe Sanfelippo is the Superintendent of the Fall Creek School District in Fall Creek, Wisconsin. Joe holds a BA in Elementary and Early Childhood Education from St. Norbert College, a MS in Educational Psychology from the University of Wisconsin-Milwaukee, a MS in Educational Leadership, and a PhD in Leadership, Learning, and Service from Cardinal Stritch University.  He also serves on the Wisconsin Department of Public Instruction Educator Effectiveness Teachscape Team. 

Get the book — The Power of Branding: Telling Your School’s Story

In this episode you will learn:

  • brandingHow Joe and Tony first connected
  • Why Twitter is a great resource for teachers
  • How teachers can advance their own learning online through social media
  • Why social interaction is important in professional development
  • How to brand your school’s story
  • What to do to represent your students’ voices in the branding of your school or classroom
  •  What to do to let more people know about the great things going on in your school
  • How 17 out of 20 classrooms in Tony’s  school are using social media to share their story
  • How you can model appropriate digital citizenship
  • Ways in which you can integrate students into the process
  • Ways in which you can confront the fear of opening a school to social media branding
  • Why branding shows active engagement on an administrator’s part